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An effective Digital Marketing Strategy will help you take the right decisions to make a company successful online.  A strategy process model provides a framework that gives a logical sequence to follow in order to ensure inclusion of all key activities of strategy development and implementation..

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.

Search Engine Optimization is a technique to increase your website’s traffic by obtaining higher ranking in search engine for keywords searches related to your web site. The idea is that with increased traffic, you will have increased sales..

Pay Per Click (PPC) or SEM, also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

Social Media Marketing is the process of gaining website traffic or attention through social media sites such as Facebook, LinkedIn, Twitter, Google+ etc.

Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Mobile Marketing is marketing on or with a mobile device, such as a smart phone. Mobile Marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas

Email Marketing is directly marketing a commercial message to a group of people using email. Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership

Online Advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers through banner Ads, Classified Ads etc.o.

Content Marketing is any marketing that involves the creation and sharing of information and publishing content in order to acquire and retain customers.

Video Marketing is a new type of internet marketing and advertising in which businesses create 2-5 minute short videos.

Ecommerce, which is short for electronic commerce, is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks.