Why is SEO important for small businesses?
In present times the competition is tough for small businesses to rise and they must use every tool in their arsenal to stay ahead of the competition. However, no matter how fierce the competition might be, there are endless opportunities for startups to make a name for themselves. Hard work is always the key, but so is working smart and effectively.
One opportunity that you can avail of for your business is SEO (Search Engine Optimization). Investing in SEO brings incredible ROI, and when done at the right time can bring satisfying results. Here we wrapped up some of the main reasons why SEO is so crucial for businesses who are just starting out.
Why is SEO important for small businesses?
Enhances User Experience
Whenever SEO is talked about, search engines are the first things that come to mind. However, SEO is truly meant for the customer and their experience on your website. The whole purpose of SEO is so the sites that provide the best user experience rank at the top. This includes how much value the content provides and the design of the content.
To provide an optimal user experience, you should make sure your website has engaging content and seamless navigation. When you aim to please the user through your content, your site automatically ranks better in terms of SEO.
Increases Your Customer Base
One of the most challenging tasks faced by small businesses is to increase their customer base. A mistake done by starting businesses is that they try to target every audience, which often leads to unsatisfying results. The aim should be to target a certain category of customers. The right audience should be targeted, and here once again, SEO is your friend. SEO brings relevant traffic to your site by using keywords related to your business.
This is why SEO services for small businesses work wonders since they bring them the audience their business needs. It is an affordable strategy that simply works and should be part of any marketing tactic.
Gives a boost to brand awareness
When you are implementing SEO, brand awareness is not a direct aim. However, it’s an important benefit you get when your site ranks effectively with search engines. Whenever someone searches for a particular thing, and your site is one they repeatedly see at the top of the search results, your brand awareness is bound to increase. This increases the trust of the consumer and can turn them into potential customers.
About 51% of smartphone users have been able to come across a company they didn’t know before by simply searching for something. This directly solves the brand awareness problem many businesses face in their early stages. The business might provide excellent products or services, but if their brand is not known, they will not be reaching potential customers.
Stay ahead of the competition
One of the greatest benefits of search engine optimization, especially in the search space is to outrank different competitors within the same industry. This advantage, however, isn’t restricted to the search space; it is valid in conversion and the UX spaces as well. According to several types of research, brands that fail to implement SEO on their websites are at the same development stage as brand running without purposely spreading awareness about its recognition. It is important to implement SEO, especially in this fast-paced world where both small businesses and multinational corps are working on the same base.
Around 90% of the time, consumers from all around the world make all their good decisions through different search engines. It is nearly always the first yet the most trusted choice for many people. Whenever in a rush people don’t even think twice and make even some bigger decisions like that of business and finance depending on the first few results of the page. Thus, it is highly integral for small businesses to appoint an SEO manager or personally implement the SEO within your website so that you can attract more users by appearing on the recent results of search engines.
Advantages of SEO for small businesses
SEO is proven to be the most essential and the most robust tool, especially for SMEs. According to the current statistics, SEO is pinpointed to be the most beneficial gear for small business in the era of overloaded choices in the market.
Recent studies show that the percentage at which local information is searched on Google searches is around 46%. These statistics determine that if you’re running a startup and trying to go for local audiences, then SEO is the handiest tool to let them find you. When we consider spreading awareness regarding any particular business, we prefer a natural way. This approach is agreeable according to the statistics that almost 97% of people get to know about any local startup organically on the web rather than any other source. So, it is vital not only to maintain an online presence in the form of a website or social action but also to optimize it for better reach.
Tactics to maintain your SEO even during COVID-19
As we’re facing these extreme months of the pandemic, the tension all around the world is terrifying. However, it isn’t the time to leave your job, business, or firms and sit back. A wise business person would find different strategies to run the business swiftly even at this period.
For those, we’ve compiled some strategies to maintain your website’s SEO even if you are at the initial stage of your startup. Some of them are as follows:
Target the recent events within your posts
Draft and stock high-end everlasting blogs
Go for COVID related questions and guides about products.
Update your existing content
Take local awareness surveys and polls
Try out Google My Business listing.
Appear as a guest blogger for websites within your niche, backlinking your site.
All in all, you can not consider digital marketing as a choice, as it has now become a necessity and the most powerful tool for gaining any major benefit over your opponents. SEO is the heart of digital marketing services, and now is the right time to implement it on your site as well.