SEO Audit checklist for eCommerce would help to Win..!

SEO Audit

In this digital age, your online presence is the most important thing. There are lots of competition in the online world. If you want to stand in competition and get more business, You have to make SEO efforts for your eCommerce store.


For getting success in eCommerce, site audit for SEO is the most important thing. To rank in search engine result, your site must contain SEO points. You have to focus on page SEO and off page SEO factors to audit sites. On page SEO means make website structure which is understandable by the search engine.


Your SEO efforts will effect on your site’s conversation. Here I have mentioned SEO checklist that is required to audit the eCommerce site.


On page SEO checklist :

1. Website Speed

Site Speed is an important thing for the user experience. Pages which take a longer time to lead has highest bounce rate. Longer time to lead site leads negative impression on visitors mind and lose of conversions. Site speed is one of the factors considered by Google algorithms.


Ideal site load speed is 2 to 3 seconds. You can check site speed in Google insights or other tools and according to that, you can take steps for increasing your site speed.

2. Mobile Responsiveness

Mobile Responsiveness


We know that mobile users are increasing day by day. For eCommerce store, your site must be responsive. This responsiveness effects on the conversion rate of an e-commerce store. If your site is not fully mobile responsive then you get high bounce rate and Google will not show your result to search queries from mobile.


If you have responsive web designs then it’s easy for Google to index your site which is responsive in mobile, desktop and tablet. The user wants easy to use mobile experience.

3. URL factor and Layered Navigation


In the eCommerce website, layered navigation is a popular way to organize your store. It helps to user to navigate top-level categories to each subcategory.


In layered navigation, check that your site URL has a canonical tag because this prevents URL duplication. To rank in search engine’s result, make sure that your URL contains perfect factors. If your URL is perfect, then there are more chances to rank in search engines.


Your URL should not contain  _123*!%? in between. Users and search engines should be able to understand your URL. Url must contain your categories and keywords related to your product or service or website.

4. Title tag, H1 tag and meta description


The title tag should contain important keywords for your site or product. The search engine will show your site in search results if it will find relevant keywords. H1 tag contains information related to your web page and keywords related to your product or page.


Meta description also contains description related to your page. This is not much effect on SEO but it requires. CTR(click through rate) it depends on how unique meta description your page has.


Although these elements do not have a big impact on the SEO point of view. The title tag is a most important element to get ranking on targeted keywords in search engines.

5. Structure Data / Rich snippets

Structured Date Rich Snippets


Snippets are the structure in which Google shows us the search result.  Rich snippets are the snippets by which high click-through rate. Though rich snippets, the user will be more likely to go your site.

Structured data snippets help you to highlight the rating of your product/service, description, organization information, offers in the product, etc.


Not using structure data is a loss the chances to appear in top results in search engine results. Users are very likely to go to sites which shows rich snippets.

6. Sitemap and Robots.txt


Adding a sitemap.xml file in the root directory of your website will help search engines crawl your site more efficiently, then make sure to add into Google Webmaster Tools.


Robots.txt  can contain private pages you don’t want to get indexed. It can also be used to give the link of sitemap to a website.


Robots.txt file should be uploaded to the root domain. We have a standard robots.txt for websites, it can be edited to a user preference.


7. Alt attribute in images

Alt Text SEO


All the images on the website should have an ALT attribute with it to have better chances of getting the image indexed and getting search traffic via images.

Search engines are not able to read your images or content of images. So, you have to tell the search engine that this image is about this by alt attribute.

8. Facebook tags and twitter cards configuration:

Open graph tags are used by Facebook to generate details when a link is shared on its platform. OG tag for homepage looks like this: “og:title” content=”Home”
It should be more descriptive so that users can know what a page is about if it is shared.

Twitter is same like open graph tags, but for Twitter. As the community hangs out more on Twitter, it is worth configuring the twitter cards.

Off page SEO checklists

9. Keyword research

Keywords are the most important thing in SEO or we can say that SEO depends on the keywords. Through keywords, people will reach your site. So, first of all, make a list of keywords that are relevant to your site, products, and services.

You also need to analyze that on which keywords your competitors are running. To bit your competitor’s keywords are the most important thing.

10. Backlinks

A number of high-quality backlinks MUST be built with relevant anchor text. I repeat high-quality links. There are a lot of people who offer a huge number of backlinks with a low price but they should never be trusted as all the links they offer are spammy and can negatively affect a website’s ranking.


Care must be also taken that links are made with relevant anchor text to get better rankings on search engines. Backlinks is a one of the strongest part of ranking your website in 1st page of Google SERP(search engine result page).

11. Social engagement & Trust Factors :

Regular Social Engagement is necessary for every eCommerce store and it helps to boost the rankings as well. You can drive more sales to do a regular post on social media.


Trust is one of the main factors which affect a customer’s purchase decision. Trust factors like Reviews from other customers, Safe purchase guarantee and availability of returns or refunds, etc. To engage with customer you can also provide custom option features in your product page.

In Conclusion:

The SEO audit report is a very important thing in any e-commerce site. Based on these points we can define a strategy for successful SEO. Nowadays there are so many ecommerce platforms available and it provides inbuilt seo functionality. There are advance SEO extensions available which provides complete advance SEO functionalities.


Good SEO means getting organic traffic and through that getting sales. Above listed points are written based on experience and analysis. So, trust this guide to boost your SEO efforts. I hope this will help you to grow your eCommerce store. Happy Reading..!