Affiliate Marketing – How Businesses can benefit?


Many times you would have heard about the term “Affiliate Marketing” and wondered what the heck is this? Don’t worry!! I will explain you what Affiliate Marketing is and how it will benefit your business.


What is Affiliate Marketing?

In simple terms, Affiliate Marketing is nothing but promoting your product or a service on other people websites and paying them the commission for the same. Let’s have a look at exact definition:

As per,” Affiliate marketing at its very core is about relationships i.e. relationship between three parties:



Let’s go deeper in this:

-An advertiser can be anyone who wants his business products or services to be promoted online.

-A publisher can be any business or an individual`s website who promotes the advertisers products and services on his website

-A customer is the end-user of the product or service offered by an advertiser and who gets information of the advertiser’s products or services through publisher.


So how businesses benefits by using Affiliate Marketing as their desired Digital Marketing Channel? Let’s have a look:


  • Affiliate Marketing helps businesses to advertise their products or services by gaining a wider place and reach for promotion, resulting in increased sales and customers.
  • Without spending valuable time, businesses can automatically gain more customers for their products or services.
  • All Affiliate Marketing programs provide complete statistics on consumer behaviour and demand for your products and services which is reliable and at no extra costs.
  • Investment required for Affiliate Marketing is minimal.
  • Affiliate Marketing helps businesses in better collaboration and partnerships with publishers as website content of advertiser and publisher is relevant.
  • It helps businesses in driving large volume of web traffic to their website and helps companies to reach new customers in different countries.
  • Brand visibility and exposure for businesses gets increased through Affiliate marketing
  • Businesses get complete transparency on their ROI.


Interested in Affiliate Marketing for your business? Contact SMB Digital Marketing today at +919823992648 or email us at