What is Content Marketing and Importance of Content Marketing for Businesses.


Content Marketing is everywhere!!The entire web is full of content with information readily available to billions worldwide just with a click of a button.  So, you may be wondering, what is Content Marketing?

“ As per the definition of CMI, (Content Marketing Institute), Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In layman terms, Content Marketing is nothing but a skill as to how do you communicate with your customers and prospects without selling your business services or products.

It is an intelligent way of marketing, wherein, you are educating your customers and buyers by delivering them information about your business products and services and making them more attracted towards your brand.

If your business is consistently delivering valuable information to customers, buyers, prospects etc. through Content Marketing, they will ultimately reward you back with more business and loyalty towards your brand.


Why is Content Marketing important?

Without Content, Marketing will be Impossible!!! How will you make your customers understand about your business products or services without sufficient content backing the same? No matter whether you do traditional marketing or online marketing like Social Media, SEO, SEM etc. Content Marketing strategy will always precede these channels.

Have a look at the image below to understand Content Marketing and Sales process

Source: http://contentmarketinginstitute.com/wp-content/uploads/2011/11/content-marketing-infographic-600×465.jpg




Content is a key to drive your business. The more content you deliver, the more you will attract qualified leads and buyers. Let’s have a look at what business benefits, does Content Marketing offer.


Business benefits of Content Marketing:

  • With effective Content Marketing, businesses can generate qualified leads.
  • Content Marketing helps businesses to reach a wider audience and helps businesses to get name recognition in terms of thought leadership.
  • It builds an impressive business image of your company.
  • Educating your customers and buyers through Content Marketing, helps them to be associated with your business for a longer period of time.
  • More Content Marketing means increased customers and increased traffic to your website leading to increased sales.
  • Content Marketing will give your local business listing and your business website, higher visibility in search engines.
  • Demonstrating thought leadership in industry by writing relevant and unique content will provide higher domain authority for your website.
  • With more content distribution, referral traffic from other websites and other online sources will increase
  • Content Marketing will increase your social presence.
  • Content Marketing will reduce your overall marketing costs and have better customer relationships, improved brand reputation and increased conversions.


Content Marketing is the least expensive marketing channel in Digital Marketing; available for anyone in any line of business and industry. The faster you invest in Content Marketing by hiring quality content writers, the sooner you will reap benefits and eventually will have better business results. Whether you want to drive traffic to your website or have increased customers or have increased in store sales or build a strong relationship with your customers and prospects, Content Marketing is the key.


Interested in Content Marketing for your business? Contact SMB Digital Marketing Solutions today at +919823992648 or visit our website http://smbdigitalmarketing.co.in/content-marketing/