Top SEM / PPC Tools



Your Guide for SEM / PPC Tools:


#1 KeywordSpy 

KeywordSpy is a tool that helps in keyword tracking and enables to perform advanced keyword research & get in-depth analysis of the competitors. This tool is of great help to trace the keywords and helps to study & comprehend different advertising strategies used by competitors for their Adwords and PPC ampaigns.


#2 PPC Web Spy

A competitive keyword research tool, PPC Web Spy is a priceless tool that enables you to see & virtually steal the keywords that other advertisers of the same are using. The three common uses of this tool are: it enables you to manage the account yourself, saves time and energy & last but not the least, it helps with organic search results.


#3 SEMrush

SEMrush is amongst one of the great competitive research tools that help in determining the list of pages & sites that are ranking for your keywords. This tool basically helps to conduct an in-depth backlink analysis, view displays from different devices and enhance the organic search.


#4 SpyFu

SpyFu is that competitive keyword research tool that helps not only in building the Adword campaigns, but also in constructing SEO strategies in which keyword plays a crucial role. This tool is not merely restricted to analyzing keyword and domain statistics, rather it helps in increasing your website’s traffic as well as make better connections by keeping a close check on your competitor’s keywords.


#5 iSpionage

One of the latest entries in the field of spy tool market, iSpionage lays more focus on PPC as compared to organic SEO. iSpionage tool helps to give a boost to your ROI by giving an insight into the competitor’s effectively adequate keywords and the ad budget.


#6 Soovle

Soovle is free keyword research tool, which unites suggestion services from all major platforms like Google, YouTube, Bing etc. This tool is a great help for search and content creation, as it brings suggestions of all major platforms at one place.


#7 Ad Text Generator

As the name suggests, Ad Text Generator is an adword tool that helps to generate immediate suggestions for Google AdWords and benefits the adwords account.  Ad Text Generator is a tool that enables to frame rich quality ads that are relevant to the Google search and the target audience.


#8 Adword Bid Tool

Adword Bid Tool turns keyword list into targeted ads and further analyzes the results of those ads. Adword Bid Tool helps in analyzing the clicks, costs, impression, and conversions, which further reduces the effort of tracking PPC campaign.


#9 Negative Keyword

This tool works like a keyword audit for you and identifies the negative keyword for your ad.  This tool helps in reaching prospective customers, cost reduction and increasing ROI (return on investment).


#10 Google Traffic Estimator

Google Traffic Estimator analyzes and estimates the overall number of clicks on Google Adword ads and bid prices of top ad positions. Although, this tool finds out a rough estimate, but it is a great tool in estimating budget requirements and search volumes.


#11 CPC ROI Calculator

CPC ROI Calculator is an effective tool to determine return on investment (ROI) for pay-per-click (PPC) campaign. This tool helps in analyzing cost-per-click (CPC), which furthermore helps in analysing future budgets for PPC campaigns.


#12 Wordtracker

Wordtracker is a widely used keyword tool that helps to enhance your business growth and increase the profits.  Wordtracker gives a boost to the search engine rankings by attracting the targeted audience and fetch profits in terms of organic traffic for your site.


#13 SpeedPPC

SpeedPPC is software that builds and enables to make the PPC campaign automated; thus, permitting you to frame target based ad groups and landing pages in less time. It helps you to create appropriate landing pages by using relevant search terms and write better ads, so as to generate higher PPC.


#14 Adwords Editor

Adwords Editor is a free Google application, which allows you to work offline and make changes when user is ready with the changes. This tool helps in checking the work before posting and also catches technical errors and don’t allow users to post with mistakes.


#15 Adword Scripts

Adword Scripts allows to control Adwords data programmatically, by simply using JavaScript in a browser based IDE.  This tool helps generating reports, daily statistics, and client reporting.


#16 Kenshoo

This tool is an effective tool for managing, automating and optimizing PPC campaigns.  This tool is one of the best bid management tools, which allow you to optimize business goals like lead generation, defining ROI etc.


#17 SplitTester

It is a free online statistical significance tester tool. This tool allows you to calculate probability of result confidence between an A/B split tests of pay-per-click ad campaign.


#18 Keyword Combiner

Keyword Combiner is one of the efficient tools, as it combines two or three lists of words and wrap up the results in a form of keyword. This tool allows in building relevant keyword list without opening any excel sheet.


#19 Keyword Wrapper

Keyword Wrapper is a free tool, which helps in creating keyword sets in all match types. This tool allows you to bring a list of keywords together in no time.


#20 Crazyegg

Crazyegg is one of the frequently used A/B testing tools that help to have a competitive edge over the competitive websites without incurring high costs. This is a strong tool that helps to understand the behaviour of the visitors and then create such reports that allow you to achieve the desired outcomes.