In today’s era, business growth is not as easy as it was in past decades. Lots of new startups and matured business are running, there is a tough competition in all business sectors.
It’s not only that business number have increased, even opportunities are growing to reach our potential customers. So to increase your sales and business, you will need to meet your potential customers. Now the question is how to get in touch to your potential customer.
The only answer is marketing, but rather I would say a very good marketing strategy.
Marketing can be done in many conventional ways, cold calling, newspaper advertisement, hoardings, flier distribution, TV advertisement, Radio advertisement, and exhibition and so on. And yes it works for every business.
But what is lead generation ratio? What is lead conversion ratio? Most important what was the costing per lead? Over and above that did your marketing strategy really meet the potential customer?
Marketing cost is very huge and you can’t reach your potential customer as you target. What can be done in these scenarios to reduce marketing cost and meet your potential customers?
The answer is DIGITAL MARKETING.
Don’t forget we are living in a world where 3 billion people are using the internet and the count increases at every second. We are in an era where our potential customers are busy on social media, reading blogs, playing games, watch videos, downloading movies, searching on google for products/service related to us.
Yes, you can reach to your potential customer through digital marketing and at a pretty low cost and with a targeted audience, based on their age, gender, location, behaviour, hobbies etc.
You just need to know, who can be your customers and you can just target them with digital marketing.
Digital Marketing includes many things within itself, Search Engine Optimisation (SEO), Social Media Optimisation(SMO), Social Media Marketing(SMM), Email Marketing, Display campaigns, Content Marketing and much more. You just need to understand all these thinks and put gather.
Making a good marketing strategy by putting all aspects of digital marketing can really help you to grow your business.