How to Generate Leads in Digital Marketing?
Lead generation is the core of any business. A Marketing Campaign run without targeting Lead Generation cannot help businesses to grow, prosper and flourish in this highly competitive world. So a basic question which many have is :
What is a Lead?
Let’s see the definition as per HubSpot:
As per HubSpot, “A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form”.
Now the question comes, What Is Lead Generation?
Again as per HubSpot, “Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about”.
So how do you generate Leads? I would say in order to successfully generate leads online; one has to have a good understanding of the prospects needs. i.e. What my Prospects want? What are they looking for? Am I providing the same service or product my prospect is looking for? If the answer to all is yes, then keep reading…..
A successful Lead Generation is always associated with a clear conversion process i.e. Sales / Marketing Funnel. As per HubSpot, Sales / Marketing Funnel works as follows:
How to Generate Leads?
Let’s have a look at actual steps / components required for generating a lead:
- Landing page: A landing page is very important. Visitors will come to your Landing pages and stay for a while if they find relevant and useful information which they are looking for. A landing page is nothing but a web page which is designed to provide a great user experience.
- Forms: Forms are kept on landing pages in order to capture prospects information like name, Email Address, Phone number etc.
- Offer: An offer can be anything which you can mention on your website i.e. say for e.g. a free eBook or a free gift voucher on signing up for your webinar etc. An offer should provide a value to the prospect in order to become a qualified lead.
- Call to Action: A call to action is nothing but an image, button or a message which asks your website visitors to take some action. i.e. filling out the form, or calling your phone number.
So by putting all the above mentioned components together, businesses can generate qualified leads in order to sell their products or services.
As an example give by HubSpot, Lead Generation can be done as follows:
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